The fact that the link can be accessed without asking the viewer to login or signup

The sheer usability of this product is just, *chef's kiss*, perfect. Easily learned keyboard shortcuts let you turn your mind off and get work done. I use this product dozens of times a day and it's one of my most important tools. Even when there have been problems, the customer support was always super helpful and responsive.

Cloud app is easy to use - it sets in your toolbar, and you can click it, and within 15 seconds you can have your screenshot, gif, or video saved. I can click and drag the screenshots I make right into emails, tickets, or presentations - or, I can save the link and send that over. It also saves previous screenshots for me, which is very useful. I like that I can tell when/who opens the screenshot. I've been really liking the gif feature for presentations as well - it's very easy to highlight an area, record, and then just click and drop it into a presentation. For video, I like that it's easy to screen grab, record (with or without cam/audio) and send it to someone. It's been helpful in explaining issues or solutions for clients. For explaining things in just a screenshot, the annotate feature is excellent. I can add arrows/boxes/circles, change coloring and even add text. It's made my work life a lot easier and more efficient! I've recommended it to co-workers and clients alike.