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Zeta Global

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370 reviews
  • 11 profiles
  • 34 categories
Average star rating
4.1
Serving customers since
2007

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Zeta Global Reviews

Review Filters
Profile Name
Star Rating
189
130
31
7
13
Max R.
MR
Max R.
05/06/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Streamlined Email Campaigns with Room for Improvement

I really like the Zeta Marketing Platform for its ability to duplicate campaigns easily, which is quite specific but really useful for us. The visual editor for creating email templates is a standout feature for me since it allows creation and editing on the fly without the need for HTML code. This is particularly helpful for those not familiar with HTML, making the structuring of emails simpler. Another aspect I like a lot is the ability to split and organize audiences, which is great for AB testing and other uses. These features make it an important tool for our company.
Nikhil P.
NP
Nikhil P.
05/05/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Powerful Data Unification and Segmentation for Smarter Cross-Channel Campaigns

What I like most about Zeta Marketing Platform is its strong customer data unification and advanced audience segmentation. The platform makes it easy to create highly targeted, cross-channel campaigns using real-time insights, which improves personalization and campaign performance. The analytics and reporting also help quickly measure ROI and optimize marketing efforts.
Verified User in Broadcast Media
UB
Verified User in Broadcast Media
05/05/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Simple, Intuitive ESP for Managing Campaigns and Analytics

I find the overall system to be simple and intuitive. Being the first ESP I have worked with I found it quite simple to understand how to send, view, and manage different campaigns and emails as well as get a basic overview of the analytics.

About

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HQ Location:
New York, NY

Social

@ZetaGlobal

What is Zeta Global?

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.

Details

Year Founded
2007
Ownership
NYSE: ZETA
Website
zetaglobal.com