During the USE of Zeotap, we liked to easy to use interface, and the great personal support, if things are not working out as expected. Additionally, the third party graph is usefull in big EU markets.

Identity ID+, Segmentation, Push Destinations.

- The ingestion from all our own site data, CRM data, media tagging is very simple and syndicates well in the platform - We can have custom variables which help us map up more granular - The syndication when pushing custom segments to DSP is very high and at an greater level then our previous CDP (Neustar) - 24h support. We get anwsers really fast both from tech and customer support.