For me it's the UI, it was very easy to get to grips with. Being able to visualise my scene in 3d directly inside Zapworks is extremely helpful. Animating from within Zapworks using states and timelines is a dream and it makes creating immersive AR experience even easier. The community pages are great as well, I have little to none coding experience but have been able to pick up and understand bits and pieces from other users of Zapworks. Overall, the whole Zapworks experience is very smooth, from starting with a blank project all the way through to publishing I have never had any issues.

Easy to create simple AR using designer.

I very much like that you can create AR experiences without needing to code and that there are several tools to help design a unique experience.