With this you can control URLs and understand them better. You can share the links simultaneously, that helps and saves your time.

I enjoy the simplicity of the platform as well as the free service.

The reason I like it is because it is free and-open source. And another great feature about this product is it could be used as Private - your links only or Public - anyone can create short links, it also provides traffic statistics, location and sources, good for developers as it is available on GitHub, jsonp support, ajax dashboard, plugins to avoid bloating when customizing, etc among lot of other things. Also, the number od plugins available are constantly growing and I would expect it to grow even more in the future as it is open-source and people will keep contributing to it.