To be honest, I'm kind of annoyed that I didn't come up with the idea for Wynter. :) It's a must-have for any marketer looking to get nearly instantaneous feedback on messaging. I really enjoy using the platform to test landing pages and get qualitative feedback. Too often, we launch a new page and have no idea (other than impersonal metrics) how our target audience is receiving it. It could take weeks to get back data on bounce rates, conversion rates, etc., and you still aren't quite sure what aspects of it are causing an issue or over- and under-performing. With Wynter, I can get an overview of how my messaging might perform over time and make changes earlier. In some cases, I'm also testing different audiences to see if one resonates more with the language than another. It's been an invaluable tool for us as an early startup and has been fantastic for validating key messages. Sometimes, I even get messaging ideas from the test results themselves!! I haven't run any cold email tests either, but I am interested in trying it for sure.

We wanted to test our homepage copy and design. The feedback was obliterating (yes, in a bad sense) but that was actually the goal. Thanks to Wynter, we know better.

The tests are very simple to set up, and you'll be able to find almost any audience you need. The results come back quickly, and the feedback is constructive and impactful.