I like that Woorank has a powerful platform to analyze and optimize SEO for any site.. I also like how they offer a free site audit and a 14 day free trial period. I also like how they offer white label reports, which is great for agency's. I also like how you can get help from a certified expert.

It's traffic light system - Woo Rank gives you actionable intel, quickly and easily without any fuss. Does what it says on the tin

This is the first tool I use while doing analysis of any website. They cover every aspect of onsite/offsite SEO and in very less time which makes them different from others. Another thing I like is user-friendly interface which makes it easy to understand things. The reporting is cool as you can customize it as per your needs and even the support is very good. In short, it's a complete platform for website audit and optimization.