Wondering has taken a completely new take on what user research and product discovery tools can do, with a heavy focus on using AI to automate parts of the research process. I really like how it helps us use AI to test prototypes and test new product concepts with our customers whilst still giving us full control over how we design our studies and the questions that get asked. Two features we really like and use a lot are the AI-powered multilingual studies and AI analysis. The first helps us interview and get responses from customers in languages we don't speak fluently in my team, and the second helps us make product decisions much faster than before.

Wondering have created a product that is ever-evolving. For example, their AI research studies are really easy to use, and make it quick to dive right in to user research and speak with your customers. Before using Wondering, participants we recruited often didn't have intent to use our product. With Wondering we don't need to immerse participants into a mock scenario. Instead, we can get insights from customers that we recruit in-product. It also really reduces the lead time and cost of gathering user insights. Previously we were paying upwards of £100 to recruit each participant, and it would take long time to get good data from participants in user interviews and prototype tests. Using Wondering massively reduces the cost of gathering insights from users, meaning we can do research more frequently and efficiently too.