Easy of use, smooth user-friendly interface which create mind maps instantly. After pen paper, stylus pencils were the only option to generate your thoughts as soft copy but being it so expensive, Wisemapping offers the same beautiful mapping with just few clicks. Its fast, smooth and pretty offering cognitive diagrams for better understanding. Most importantly its FREE and Open Source!

Ease of use is phenomenal. It can be used for effective collaboration and is very intuitive.

It is easy to use and fast. Also, the visuals that a person can add are simple and understandable. There exist lots of different things, such as adding links or emojis.