My company uses this primarily for the reseller aspect. We create websites for people and 9 out of 10 times they haven't registered their domain yet. We send them to our styled reseller site and instruct them to purchase their domain. The best part is that they pay Wild West/GoDaddy directly and they have their own account and own the domain. We can use our reseller account to access some info and assist if they need it. This definitely made things easier than being a middle man and registering the domain under our own account.

The website is secured and a reliable service and also much faster. They do website hosting, emails and domains to get online. It has an affordable price. You can back up everything and in this way you have more security and data protection. And also they have customer service for support. Overall it is a good service they offer and it's good quality for the money.