It helps you to track down data related to your website. it helps to know how many people actually visited the site and how many actually bought your product. You can see the customer conversion rate, engagement of customer at a particular vertical.

The best thing about the analytics toolkit is , its a web-based,safe and secure It helps in automating Google analytics reporting

the best thing about Analytics Toolkit is the intuitive user interface that lets you glide from one setting to another without breaking a sweat.