Voluum is a great alternative to Google Analytics. It has a pretty intuitive user interface. Overall, you can track your affiliate offers easier as well as specific data points like devices, conversions, operating systems, etc. We found it easier than Google Analytics in terms of set-up and reviewing data. Voluum also lets you integrate with a number of third-party traffic providers.
Voluum is a fantastic alternative to Google Analytics. They have a tracking platform and traffic buying platform. I preferred to use the tracking platform. It allows you to split test landing pages and create funnels. You can optimize your campaigns better by understanding every aspect of your traffic. It uses redirects to track as opposed to loading a pixel like Google Analytics. Overall, it's an intuitive platform and the support is excellent.
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