The people. Vertify has made it a point to up their game and provide knowledgeable and creative account managers to assist with integrations. These projects are HAIRY, with a lot of ins-and-outs that will bamboozle small Marketing teams. Think about it - you're already resource strapped so you purchase a contract with a major automation platform to "lighten the load" internally through automating outreach while also diversifying/improving how you attain data for your distribution team. Sounds great... until you realize you practically have to be either a business analyst or, even better, an engineer, to get the connection accomplished if you're using anything other than SalesForce. (I said "resource strapped," remember?) Anyhow, Vertify's expertise has proven invaluable again and again - and that's the people who provide it. Anyone could probably create a solid data-mapping tool and bring it to market, but Vertify has both a solid technical offering - the software itself is excellent - as well as an incredible team of articulate, thoughtful and even enthusiastic contributors who want to see you cross the finish line. Another nice feature of having such an integration tool on hand - you're not as liable to fall victim to the data retention policies of your automation platform. In our case, a 90-day retention policy played havoc with our lead scoring initiative, but Vertify helped us overcome the issue because our activity data (used as the base for much of our lead scoring) was held in the system for much, much longer than the automation platform's 90 days.

I liked having contact with such a personable technician. Amanda is super helpful in the fact she knows her stuff, and doesnt mind me asking a million questions, even some repeat questions.