We've tried multiple solutions to manage our transactional emails + our marketing emails and Vero does both properly. It means we can centralise our customer communications which ensures the best experience from a customer's perspective - on-brand, well delivered emails regardless of type. Also doesn't need technical person to manage.

+ The ability to pull in data from external sources is a game-changer for both ad-hoc and drip campaigns; I love pulling in manual data from a Google Sheets API to enrich & personalise ad hoc campaigns + Powerful templating language with full access to Liquid; Thank you for having Loops! + True power user tool—I haven't seen anything I wasn't able to accomplish with Vero yet + In addition to user properties I can reference event properties in flows and content + Properties can contain nested objects (JSON data)

Good low level options for techinical people but user friendly enough for our marketing and product folks.