Almost real time data analysis. It helps me see where my users come from and how long do they stay in the apps for.

Reach against broad a audience and cross-platform targeting. The customer service was also great when working with and negotiating plans. The rates proposed were also very competitive compared to other partners considered for the campaign. The rep seemed to want to try and work with us.

The Android and iOS SDK are very easy to integrate, and it's easy to add logging to an existing app.