We like the ease of use for our end uers

The ability to group, aggregate feedback - Lets us quickly see over time what is rising to the top and what may or may not be important. It also becomes a one stop shop to see what similar folks have requested and differences in how their need may help solve their particular problems. Quickly inform customers of updates/changes to feature requests, the ability to update the internal or external status of any feedback is great, with the ability to specify and email those that have voted for an item. Integrations are great with slack and salesforce to better measure potential business opportunities with feature requests. It is very customizable with their APIs. Being able to use slack allowed our customer support and sales enter requests from customers so we could make sure we were capturing not only requests existing customers had but also prospect customers.

Voting ability and capability to rank order requests and understand relative demand/priority from our installed base vs market/prospect requirements or delighters.