I like how it helps me keep a track off my customrs and also of what offers i have out.

Almost always accurate information. Easy to use and easy to find information that can help starting good conversations with customers.

It's easy to get an overview and I find that I can build relevent reports. Also I like how easy it is to log all actions on a client card, both activitites and by writing a quick note. I have it linked to outlook and thar really makes things more efficent.