I do think CIMM2 is comprehensive, in the sense that it gives you all the fields you need to manage users, customers, and items on your website. If you were to try and do this on your own you'd need a pretty robust set of in-house tools. If you are managing a site with a small team, this would be a great product as long as you can get documentation to show you what everything is and how to use it.

Ease of use, or the ability to find the answer in the Unilog University if I cant figure it out on my own.

The integration of multiple disciplines such as PIM and CMS. The ability to have multiple people contributing on an ongoing basis. The ability to get information in and out of the platform I very much like how Unilog has invested in making the interface much more usable in CIMMTouch. We are able to add content ourselves