Easily tracking my SEO keyword performance, both for myself and for competitors.

For people that own or manage websites, getting traffic to the site is usually an important part of increasing profit. One popular way of getting traffic to your site is optimizing your keywords to improve your ranking in Google. One of the things that Positionly does extremely well is simply keep track of how your site is ranking for various keywords. Instead of searching for "my keyword" and saying, "Ok, our site's now position 8... I think it was 11 two months ago", instead of that, you can simply look in Positionly and see what your rank was every single day.

Historical keyword tracking and graphing against competitors.