The granular and in-depth data on keyword research and website performance. We use this tool for our marketing purposes (SEO and PPC,) and couldn't be happier using it. We still use Google keyword planner, but UberSuggest has some additional features that set them apart. Moreover, you don't need to implement anything before using it. TBH, we use this tool more frequently than ever.

Ubersuggest is accessible and easy to navigate.

Ubersuggest is a powerful search engine optimization tool that allows us to find long-tail and short-tail keywords that we can easily get ranked and which are currently relevant in our industry. The platform also gives us good content ideas, that can be implemented to our blogs and overall website's content aligning with our SEO target. The tool is a completely cloud-based platform, making it too easy for us to access the tool from anywhere.