- Intuitive for first-time use - Customizable - Good service & great team

1. Support In my assessment, the support from Ubermetrics is a major advantage compared to other providers with similar performance profiles. A detailed demo is provided in advance, and the requirement criteria are discussed point by point. Assistance is also offered when setting up search queries, especially if not all users are familiar with search agents, operators, etc. For detailed questions, help is quickly provided via email or a video conference appointment is offered. 2. Search Queries The search queries can be designed very precisely. In total, about 275 search words can be linked with various Boolean operators. This allowed us to narrow down the searches to desired topics so that (almost) only relevant posts are captured. 3. Filter Function With the new filter functions, the captured mentions can be filtered much better than before. Filtering is possible by language, media (e.g., microblogs like Twitter), sentiment, tags, and user-defined keywords. This way, the captured posts can be categorized simply and effectively afterward. 4. Export Function The graphics can also be exported as vector files, a significant advantage over other providers who often only offer JPG or PNG formats. More importantly for us is the report function, which allows reports to be automatically created and sent. These can be very individually designed, providing an overview of the most relevant posts, most active users, and allowing various search queries to be compared with each other at a specific time (daily, weekly). 5. Pathfinder With the Pathfinder function, the links between the captured posts can be analyzed. This allows, for example, tracking how a press release or a specific article has spread on social media.

Creating search queries is very simple, and the delivered results are very precise depending on the configured search query.