Tweetdeck is great for those who manage a professional Twitter account or for those looking to organize their Twitter feed so it's easier to digest. You can create lists or searches and view them all on one screen rather than having to scroll and search in the app. Lists are probably my favorite feature of Tweetdeck because you have the ability to search within a list for a specific criteria.

I really like the ability to be able to switch between multiple accounts and see the analytics much easier than through other programs. I think it provides the user an easy way to manage business profiles, especially if you are running multiple accounts and need to see your engagements easily.

The ability to search for particular words and hashtags.