Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better.

The TweetDeck columns are customizable so users can adjust to suit their needs. There is a real-time update that allows us to stay informed and the ability to schedule tweets ahead of time allows us to post consistently.

Not just being updated about everything happening but also participating in plus marketing has a big advantage there.