The best feature in Tweetdeck is we can schedule future tweets by selecting the date and time which keep us up to date

We use Twitter Analytics to understand the behavior & interests of our followers, increase the success rate of our campaigns, increase participation in trending tweets and get an edge over our competitors. It's a very robust tool and important for our business to get insights about our best-performing tweets, impressions, engagement rate, followers loss/gain over a specific period of time, retweets, and much more. It helps us to make data-driven decisions while crafting our Twitter Activity Calendar. It also improves our understanding of the success rate of our video content by telling the accurate number of people who viewed it and also the completion rate.

i lime how it connects users to global affairs and sets menus for top trends