Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. Simple, easy to use and provides the most reliable statistics than third party tools.

I like how they're starting to beef it up by adding in the audience data like when my followers are active, and I like easily being able to track posts that are doing well and the breakdown of what that post looks like helps me gear towards optimal posting.

I used to use the app to contact businesses and read news