Twitter advertising allows our agency and the clients we support to reach a broad audience with specific messaging that can drive engagement as well as click-throughs for certain conversions and support of business growth. While there are certain limitations in the grand scheme of things it's a very effective tool for providing succinct updates around brands as well as interacting with other brands and potential and current consumers in a way that other platforms does not necessarily allow. It's also an extremely useful customer service tool for quickly identifying and addressing problems while allowing them to be taken care of in a non-public setting.

With the availability of easy-to-use and filter-applicable tools, there is no longer any need to lose focus on our work or resort to external resources when searching for and collecting tweets to include in our reports or research.

Their platform is clean and intuitive, with the ability to see various data points across your selected period, including follower growth, engagement, and other useful metrics.