It is a great tool to quickly share information. I like it better than facebook which is filled with nonsense. Twitter seems to have more substantial content than the others.

Twitter is easy to use. It does not require you to write a lengthy post. Twitter is good for finding out the latest news and events as they happen. I experienced this when during the escalation of a protest in my country some social media platforms were temporarily not working. You can easily find posts with the help of hashtags. Splitting the homepage into the ''For You page'' and the "Following page'' has made it easier to navigate Twitter and get some interesting suggestions for profiles to follow.

Replying to customer replies and messages is easy and straightforward. With good integration, Twitter can be used to support customers without the need for Tweetdeck