I really like the fact that with twitter analytics it helps me measure my metrics in order to have a greater reach in my network and thus be able to reach more clients in an efficient way, since more clients translate into better profits for my business.

It's not very complex to use and understand, easier than competitors

The standout feature of TweetDeck is its powerful multi-column layout, allowing users to effortlessly manage multiple Twitter accounts, track hashtags, and engage with real-time updates in a single, customizable dashboard.