TweetDeck allows me to track the mentions, visualize direct messages and respond efficiently. It is very useful in case of companies that handle several accounts on Twitter to serve customers. It also provides the great function of programming your tweets for better planning of marketing campaigns on Twitter.

Twitter Ads like Facebook provides a reasonably user-friendly platform for implementing advertising campaigns. It is a bit more confusing that Facebook Ads Manager but it's more or less straight-forward

We liked that it was easy to get started, no minimum budget thing, and help, and documentation was available easily. It helped us in specific stances where we had a special edition product based on something that was trending (TV show, Celebrity) -so the option to ride on the conversations and accounts around that proved helpful - which is again something that distinguishes it from other channels.