I think it is good platform to express our views and generate awareness. It offers a good way of bringing the attention of a larger audience to crucial issues. Business share their views on Twitter and that reflects how sensitive they are towards social responsibilities. easy to use and share our content.
The best feature would be ability to make a tweet (post) anonymously and get the public opinion on it. You can keep upto date with latest events and affairs by following relevant hashtags.
I love that it expands our reach to other customers for digital/social advertising. I use it most days of my work and it integrates well with SOCi. It is easy to use for social reach as well.
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