The ease of importing lists, sorting the info into columns and adding templates. We have tried other text programs but none worked as well or as easy as TextMagic. Getting emails when a customer responds to an SMS is also a great feature.

I like TextMagic is beneficial for: Text messages can be used to provide notifications, alerts, reminders and promotional messages. You can upload contact lists and send messages to customers, employees, stakeholders, and even members of the general public who are involved in promotional activities. Provides an SMS gateway API to interact with websites and incorporate text messaging capabilities into daily activities. Employees can connect via text messages using two-way chat messages. Emails can be converted to text messages and sent as SMS. You can manage contacts and send messages from your smartphone using the mobile app for iOS and Android devices.

No monthly fees, just pay a fair price for what you use, easy to integrate into my workflow, text from my email client and receive replies in my emails.