I like how easy it is to use and get started. Also the control-switching is easy. The user, i.e. a customer, is always in control. And the performance is great. Many features allow to really collaborate with customers and business partners. It seems the technical solution is much better than comparable services which rely on sharing screens or pixels.

Non-friction experience and easy plug-and-play.

Simplicity of connecting with an online prospect. Ability to visit 3rd party sites and return in the same session.