I like the simplicity. It's straightforward and easy to use. I love the recurring payment provided by the studio cart. It simple compared to the other eCommerce plugin, but that's what I needed. I don't want to be bloated with many functions that I don't want to use

It's so easy to configure and set up. I really like the finished product it literally made my sales funnel.

Studio Cart has made it faster and easier for me to build sales funnels on my WordPress sites. It's also great that the plugin is lightweight and does not require Woo-commerce, which tends to slow down my sites. Other features I like are, 1. Templates: Custom Checkout and Thank You Pages Custom pages is clearly where Studio Cart outshines other WP sales funnel plugins. It ships with gorgeous beautifully designed templates that look good on all my devices, Plus they are super easy to customize using Elementor or other page builders. Easy peasy...what more do you want! If you're unhappy with the templates that ship with the plugin, no problem, just use Elementor to design your funnels and pages focused on your brand. 2. Product Categories and Tags versus Folders Studio Cart uses Wordpress's built-in Categories and Tags system to help you manage products. These are the same categories and tags you would use when writing WP posts. Pure genius! 3. Personalization Fields Studio Cart provides detailed documentation for using personalization fields in a product’s notification emails, in the redirect URL field under the Order Confirmation tab, and in the URL field for GET webhooks. I haven't used this functionality yet, but I know where to find it when I need it. 4. Page Access The plugin has a killer Page Access feature which manages when a checkout page can be viewed and what should happen once the cart closes: Limit Product Sales, Cart Opens/Cart Closes, Amount Remaining (auto-update product inventory), Cart Opens/Cart Closes, Cart Closed Action, Cart Closed Message, and Cart Closed Redirect URL. 5. Cash on Delivery Order Management The app saves COD orders with a payment status of “Pending” until approved. After approval, it's just a case of marking the COD order as paid by editing the order and changing the payment status to “Paid.” How cool is that! 6. Documentation Studio Cart provides detailed well-written documentation supplemented by videos, making everything easy to find and action without having to contact the developer.