I like that it's built for NZ'ers & integrates with other NZ based solution providers like Vend and Xero. I like that the support team is NZ based and they're pretty darn good. I'm loving that Storbie is working not just on helping customers making great individual websites, but is actively working to grow online market places so its individual customers can make the most of their online stores. Storbie might not be as flashy as some of its overseas competitors - there aren't any pretty themes and fancy layouts - but what is there is solid and reliable. The really important thing - ie how the e-commerce side of it actually functions - is where Storbie truely excels. Well, that and their previously mentioned customer service and support.