I love their business model, their commitment to privacy, minimalistic yet user-friendly interface.

I switched from Simplenote because Standard Notes... - Encrypts your notes!! - Has a team that's committed to updating the app long-term - Has more features: tagging, markdown, themes - Makes it easy to import notes from Simplenote - Is transparent about sync status and progress! When I open Standard Notes on my phone, there's a little bit of text that counts up the notes that have been synced and saved in real time. No more fear or uncertainty about whether my notes actually synced. (Useful if, like me, you have hundreds and hundreds of notes)

I like the past and match style feature of Standard Notes, where you get to copy and paste exactly the same style of the paragraph you copied. It even has a developer tools same as any browser readily installed, so you can see the styling the lies beneath the prase you pasted. I also liked the auto back up, so you don't waste your precious efforts reduced to any especially during unexpected shutdowns. The hashtags for the tagging and categorization, I think, is also clever. Makes the tool more upbeat.