We're using it for SEO. We were able to quickly & easily figure out how to use the system. Far more valuable than Google Console reports because I'm always wondering, what are the commonly-searched keywords and phrases in our space where we are not yet ranking, yet our competitors are? SpyFu has uncovered a treasure trove. As we try PPC, I look forward to using Spyfu to help us target. I like the fun interface. It helps make the mind-numbing tasks interesting.

What is valuable is researching other websites and what pages are ranking and why the pages rank with what head titles we are using.

The best part about Spyfu is competitor analysis. The insights are very detailed and relevant. I use Spyfu for keyword research and competitor analysis for all my inbound campaigns. I haven't found an equivalent alternative to Spyfy yet. Spyfu is the best in the industry!