It's easy to use. Takes a lot of the frustration out of developing a product because it is much easier than learning to code.

As a 3D artist, i really appreciate to be able to "code" without coding. Puzzles system is very understandable for creating interactive applications. Also, the dev team is very friendly and very reactive, when you need help. The system is local, not streamed, so it is not laggy when used, even on mobile / pads.

Any time I have a question I can get answers very quickly, and sometimes even have my input impact the next release of the software. That kind of access is unheard of in just about any other software I use. And the release schedule is very quick, with new features being added constantly.