The ability to post to multiple sites on one dashboard. Sociamonials also has a nice schedule site and tracking agility.

There are many features in sociamonials that are very helpful like post publishing, queing, video testimonials and viral giveaway campaigns

I have been using Sociamonials for about a year and it is easy to use. I like it because it is not just a social media management tool but also is a campaign tool where I can use it to run viral campaign.