It is very easy to use and fully customizable, promotes the organization of content, allows the use of automatic filters and manual review of all content, additionally allows more fluid interaction on social platforms, adjusting the flow of messages. Additionally provide a full report of social activity following an event, with the integration of a social wall, participants are encouraged to share comments, images and / or thoughts socially, increasing the social volume on various platforms. On the other hand it optimizes brand activation by sending experiences to viral consumers, which often result in a higher trend. .