Social Toaster is a novel way of engaging the organization's existing fans and most interested community members, leveraging that audience's extended social reach in a way that can make these constituents feel both helpful and appreciated. The "gamification" of Social Toaster, allowing fans to collect points and win accolades and even prizes, is a great way to increase adoption.
SocialToaster allows us to send custom emails to hundreds of volunteer social media ambassadors. Ambassadors can share our content with their networks with a click of a button. Email allows us to explain our content strategy goals and share our results.
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