The thing which makes Snapchat outperform other app is the given time limit. You don’t have to worry about as the snaps automatically get deleted within a given time frame as well as if someone tries to take screen shot of your snap, you will get notified.

I love how real you have to be on snapchat. Since you send pictures to each other its like a snapshot in time. Sometimes these pictures are not always pretty and made up like you would post for a profile picture. They are just of real people going about their every day lives. Almost like you were right there next to your friend.

My favorite part is that with all customized filters we can see the metrics once the event is complete. We can measure utilization. The best metric they offer is the one where you can see how many people we have reached that were in the extended networks of our guests This number goes into the thousands and it really makes a difference for exposure and brand recognition.