I love this tool, it is essential for social media because it allows the reduction or elimination of bad vocabulary from some subscribers and Internet trolls, also avoiding spam on social platforms. Smart moderation is characterized by helping companies' marketing on social media for a brand, product, or social cause, protecting their reputation by emphasizing positive comments and increasing the value of their advertising. This software has the ability to detect which specific user's expression of hate and negativity should be removed from comments with the help of artificial intelligence using natural language and machine learning algorithms to effectively detect any comment that does not help the reputation of said marketing on the social network. It is very easy to use as it does not require much effort because artificial intelligence does all the heavy lifting in an automated way, just integrate this platform into your social networks, connect, and all inappropriate content you do not want on your social networks will be blocked. This tool is not only used by marketing advertising companies but also by artists, celebrities, and public profiles.