It's really easy to use, and aligns top SEO tasks into a simple to use interface. Way easier learning curve than Semrush, or other top platforms.

Started using it about a week ago and it certainly saves a lot of time for me vs manually looking through data in Google search console. Love how everything is presented in an easy-to-see/use way so you can start acting on things that need attention right away.

Easy to use interface and it gives clear information and steps to improve your SEO.