I like the audit tool that creates a check-list style report for items you need to act on your site.

I like how SiteGuru tells me exactly what's wrong with my site (thru the site audit feature) and tells me exactly how I could fix them. The UI is also intuitive and very simple to use.

Siteguru has a very easy to understand output and analysis. I own many SEO audit tools; this is my first or second favorite. Many of the others get lost in needless complexity. Not that Siteguru oversimplifies its results - I have found issues in the audit that my other tools did not pick up on. I also really like the Insights ,which it pulls from GA and Search Console (GSC). Yes the data is already there inside those two other programs but Sitegure presents it in a way that is much more user friendly