Simon moves really quickly, makes it very easy to integrate into any data sources their customers may have, and are extremely organized throughout onboarding and in an ongoing capacity. While their software is great, I have found their customer support to be their true differentiator in that they go above and beyond to understand the client's business and will execute alongside our team.

For reference - I have used Salesforce ExactTarget Marketing Cloud and Braze (formerly Appboy) and have been working in CRM for the last 6 years. I LOVE working with SimonData. The team is small, but I think this is an asset - it means that they listen to our feedback and actually build features to help us get what we need (small enough to pay attention, but big enough to actually deliver new functionality). I have been using SimonData for over two years now, and the product continues to expand and grow to meet our needs. What I really like is that the tool has a lot of out of the box integrations to help us meet all of our business needs. In the last few years, in addition to sending emails through Sendgrid, we've added: direct mail, Mandrill (for riskier sends to less engaged users), push notifications, and SMS. Adding all of these channels to our suite was pretty painless and easy. Compared to other tools that might lock you into one ecosystem, SimonData allows us to manage all of our users and datapoints, and push them into tools we want to use that can be best-in-class in their own category. We also get a lot of support and attention from the team - we meet with the team on a call once a week or as needed, and we have a Slack channel as well for real-time support throughout the day. All in all, the team is great to work with, and give us the flexibility we are looking for. If you're looking for a tool that can help you deliver great customer experiences, have multi-channel support, and a team that you actually want to work with every day - you have nothing to lose by at least talking to the SimonData team.

Features and functionality of the segment builder as well as the ESP and audience syncing with other marketing platforms. Also, their willingness to build whatever we need is crucial! We've used them for hyper-segmentation to get about as close to personalized marketing as we can. Their response time to our questions (troubleshooting or otherwise) is extremely fast. We share a Slack channel and stay in constant communication.