Simon Data uses the template engine Jinja, and there is plenty of documentation related to it. Creating reusable templates and blocks for multiple journeys is helpful for marketers that do not have that much experience in coding so that they can make the emails themselves! Also, seeing the changes in real-time as you code is handy to spot any potential display or logic error. All data types are easy to understand, and terms as contacts, segments, events are very straightforward, so using them on the content builder allows the creation of personalized emails for each user (taking into consideration email design limitations). Testing with multiple scenarios/users how your email will behave will let you know if there is any issue to resolve in terms of content or display. In addition, the Simon Data support team is very helpful in every possible way, always trying to resolve any issues there may be and answer any questions regarding the platform.

One of the best things about Simon is the usability and the way you can create a seamless workflow within it, from A to B (content creation / manipulation to scheduling). I use the content, segments and flows parts of the platform most often. Comparing to the platforms I used before (Sales Force Marketing Cloud and Adobe Campaign Standard and Classic), I would honestly prefer Simon, if only it was not so slow. My favourite part is setting up segments. I feel like this is the best way to do it.

Simon has been easy to use and allows for better targeting than previous systems. They're still a start-up by nature, but in the time I've worked with them, I've seen big improvements to their capabilities and UI. Their team is always available and quickly willing to work out any bumps we hit.