It's the type of tool that the more work you do setting it up to its full capabilities, the more you'll get out of it. It houses the most complete form of our customer data.

I love that you can select multiple weeks' worth of data and compare week over week all in the same view. It makes analyzing trends and data points much, much simpler.

Dynamic data. FAST. Connect to Snowflake/other data warehouse easily. Use fivetran/other ETL to sync from a variety of data sources. Team is highly, highly engaged and ready to hop on a call and improve their product. Have had great experiences with two people, one of them twice. Documentation is very above average. Somehow it's way more powerful than Excel and yet WAY more usable.