I'm not an SEO expert by any stretch, so spending $99 on SEMRush was really out of the question. I have lots of professional SEO friends who use SEMRush and I've found that I can do just about everything they can do for so much less.
Honestly, I really like the tutorial videos and articles. As a layperson in the world of SEO, these are very important to me.
Of course the SEO keyword features and Competition are fantastic AND -- I really love the site audit feature. I've used it to clean up old articles and redirections to my website.
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