be able to keep track all the keywords that is working for my website

Finding out the keywords my competitors are ranking and potential keywords to be ranked for my website. Rank tracker for my website so I know what are the top keywords I am ranking for. Perform site audit with this tool is awesome. Able to find out the major backlinks my competitors are using to boost their website and I can use the similar backlinks to boot my site too. Able to see the rank history to knows what is working and what is not working on the SEO strategy performed.

I like that there are many features that are usable, I can do keyword research, site audits and KW tracking with the same program.