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Serif

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552 reviews
  • 3 profiles
  • 3 categories
Average star rating
4.6
Serving customers since
1987
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Affinity Designer

251 reviews

Vector drawing and illustration for OS X

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Affinity Photo

230 reviews

Affinity Photo is a professional-grade image editing software developed by Serif, designed to meet the needs of photographers, designers, and creative professionals. It offers a comprehensive suite of tools for photo retouching, compositing, and painting, providing a robust alternative to other industry-standard applications. Key Features and Functionality: - Non-Destructive Editing: Allows users to make changes without permanently altering the original image, ensuring flexibility and preserving the integrity of the original file. - Full RAW Support: Enables precise editing and processing of RAW files, offering control over every aspect of the image development process. - Advanced Photo Manipulation: Includes features such as frequency separation, HDR merging, focus stacking, and panorama stitching, catering to complex editing needs. - Seamless Performance: Optimized for macOS, Windows, and iPad, Affinity Photo delivers smooth performance even when handling large files, ensuring a responsive editing experience. - Industry-Standard Compatibility: Supports popular file formats, including PSD, facilitating easy collaboration and integration into existing workflows. - One-Time Purchase: Offers a cost-effective solution with a one-time purchase model, eliminating the need for ongoing subscription fees. Primary Value and User Solutions: Affinity Photo provides a powerful and affordable alternative to subscription-based image editing software, delivering a rich set of features that cater to both professional and hobbyist users. Its non-destructive editing capabilities and full RAW support allow for meticulous adjustments without compromising image quality. The software's advanced tools for photo manipulation, combined with its seamless performance across multiple platforms, ensure that users can execute complex editing tasks efficiently. By supporting industry-standard file formats, Affinity Photo facilitates smooth collaboration and integration into diverse creative workflows. The one-time purchase model offers exceptional value, making high-quality image editing accessible without the burden of recurring costs.

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Affinity Publisher

71 reviews

Affinity Publisher is a professional desktop publishing application developed by Serif, designed to create a wide range of publications, including books, magazines, brochures, and marketing materials. Launched in 2019, it offers a seamless and intuitive experience for combining text, images, and graphics into polished layouts. In 2025, Affinity Publisher was integrated into a unified Affinity application, combining vector design, photo editing, and page layout functionalities into a single platform. Key Features and Functionality: - StudioLink Technology: Allows seamless integration with Affinity Designer and Affinity Photo, enabling users to access vector and raster editing tools directly within the layout environment. - Advanced Typography: Supports OpenType features, text decorations, drop caps, and text on a path, providing extensive control over text styling. - Master Pages: Facilitates consistent design across multiple pages by allowing the creation and application of master templates. - Text Flow and Wrapping: Offers linked text frames with advanced flow options and precise text wrapping controls. - Comprehensive File Support: Compatible with various file formats, including PSD, AI, PDF, JPG, TIFF, PNG, and EPS, ensuring smooth import and export processes. - Professional Output: Provides end-to-end CMYK and spot color support, along with PDF/X-1a, PDF/X-3, and PDF/X-4 output for professional print production. Primary Value and User Solutions: Affinity Publisher addresses the needs of designers and publishers seeking a cost-effective, high-performance alternative to traditional desktop publishing software. Its integration with Affinity Designer and Affinity Photo through StudioLink streamlines the creative workflow, eliminating the need to switch between separate applications. The software's advanced typography tools and master page functionality ensure consistency and precision in complex documents. By supporting a wide range of file formats and offering professional print output capabilities, Affinity Publisher empowers users to produce high-quality publications efficiently.

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Serif Reviews

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434
102
8
3
5
Verified User in Graphic Design
UG
Verified User in Graphic Design
04/16/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Game-Changer Integration with Canva, Plus Great Brushes and an Easy Interface

I love the texture and blending brushes, the interface is just as easy as illustrator and love that it is now integrated with Canva, which is game changer! Love that it has about all the same features as Illustrator.
Pruthviraj M.
PM
Pruthviraj M.
Product Designer @super.money
04/12/2026
Validated Reviewer
Review source: Organic

Affordable Adobe Alternative with Great UI

I believe the UI is really great, and it feels lightweight, not overwhelming like Adobe tools. The actual tools needed are right in front, which makes it convenient. There's this toggle feature where you can easily switch between vector and raster modes, and that's really good. Also, the inclusion of a feature similar to Canva AI is a good addition, and I'm planning to try it in the future. Using Affinity Designer means all the AI, EPS, and other file formats can be opened in a single application without the need for multiple Adobe applications. It's great as an alternative for Adobe's creative suite since it feels similar and the basic tools are the same.
Saúl G.
SG
Saúl G.
04/08/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Easiest-to-Understand Design Software with Powerful Functionality

Its functionalities are easier to understand than any other design software.

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HQ Location:
Nottingham

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@serifsupport

What is Serif?

From the smoothest photo editing and design software to next-gen page layout, Affinity is pushing the boundaries of what’s possible with creative technology.

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Year Founded
1987